It is not unusual for nonprofit organizations to at some point consider re-branding. This can range from a new logo and website all the way to changing the name, values, and mission of an organization. The process of exploring and implementing a re-brand is always challenging and usually clouded in mystery. In this workshop you will learn from the experiences of others, be introduced to leading practices and resources, and leave with clearer understanding of what it means to re-brand an organization. We will translate the complicated world of organizational branding and provide a nonprofit perspective on the subject.